PPWR Recycled content 1 January 2030

PPWR — Recycled plastic content: 2030 targets

The PPWR sets recycled plastic content targets of between 10% and 35% by use in 2030. The 10% target for non-PET food-contact plastics runs into a double lock: the absence of EFSA-approved processes and the shortage of available feedstock.

What the official text says

Article 7 — Regulation (EU) 2025/40

Recycled content targets calculated as an average per plant per year from 1 January 2030. PET in food contact: 30%. Other food-contact plastics: 10%. Single-use beverage bottles: 30%. All other plastic packaging: 35%.

What it really means

The 10% target for non-PET food-contact plastics is the one that raises the most questions on the ground. To incorporate recycled plastic into food-contact packaging, the recycling process used must be approved by EFSA under Regulation (EC) 1935/2004. That is no formality: it is a toxicological assessment that takes between three and five years. Today the only genuinely approved processes concern recycled PET from clear bottles — essentially water bottles. For PP, PE and PS, the dossiers are not complete.

Some put forward mass balance with an ISCC PLUS certificate as the answer to this problem. To be precise: a supply-chain accounting system, not an EFSA food-safety approval. The two systems have nothing to do with one another and are not interchangeable. Under the mass balance approach, the recycled molecules are not necessarily physically present in the packaging concerned. It is a credit allocated somewhere within the production system.

And even if EFSA were to approve new processes by 2030, the available feedstock would remain insufficient. The recycling streams for flexible and rigid PP, PE and PS are very recent in France and across Europe. The volumes collected and recovered are still very small. What is telling is that the PPWR itself acknowledges this problem by providing an exemption where recycled content conflicts with food-contact regulation. The drafters knew. They put in an exemption rather than solving the problem.

Area of uncertainty as it stands

The official method for calculating recycled content was due to be published by the Commission at the end of 2026. As of May 2026 it has not been published. Without that method, the 2030 targets are technically impossible to calculate. The place given to mass balance in that calculation remains undefined.

Impact by sector

Food and drink

Questions to ask yourself

Does your food-contact PET packaging incorporate certified recycled PET?

Do you have long-term supply agreements for food-contact recycled PET?

Do your PP, PE and PS suppliers have a roadmap for their EFSA dossiers?

Recommended actions

Secure food-contact recycled PET supply agreements from 2027, ahead of the competitive squeeze in 2029

Document the EFSA regulatory obstacles for resins other than PET to justify relying on the exemption

Track EFSA publications on newly approved processes

Cosmetics and personal care

Questions to ask yourself

Is your plastic packaging in food contact?

Have you started sourcing certified recycled plastics?

Recommended actions

The 35% targets for non-food-contact plastics are more achievable

Secure sourcing of Recycled Claim Standard certified recycled materials from 2026-2027

Pharmaceuticals

Questions to ask yourself

Does the recycled content target compromise the safety or sterility of your packaging?

Recommended actions

A possible exemption to document case by case

Confirm with the competent authorities before relying on the exemption

Foodservice and HORECA

Questions to ask yourself

Does your plastic packaging already contain a share of recycled material?

Recommended actions

Start the conversation with suppliers about their recycled-material capacity

E-commerce and logistics

Questions to ask yourself

Does your plastic shipping packaging already contain recycled content?

Recommended actions

35% target for non-food-contact transport plastics: a more mature market

Secure sourcing from 2026, ahead of the 2029-2030 competition

B2B industrial packaging

Questions to ask yourself

Does your industrial plastic packaging already incorporate recycled content?

Recommended actions

The market for recycled industrial plastics is developing

Identify suppliers able to certify material traceability

How to prepare

To do now

Map the current recycled content of each plastic reference, by supplier

Short-term actions

Identify suppliers able to supply certified recycled plastics with traceability

Plan ahead for 2028-2030

Secure long-term food-contact recycled PET agreements ahead of the 2029 squeeze

Apply the Commission calculation methodology as soon as it is published to establish the baseline

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