PPWR Format restriction 1 January 2030

PPWR — Plastic shrink film: banned or exempt?

Annex V bans plastic shrink film in 2030 but provides an undefined exemption for packaging needed for handling. The official clarification will not arrive until February 2027. Investment decisions on packing lines cannot wait that long.

What the official text says

Article 25 and Annex V — Regulation (EU) 2025/40

Plastic films used to group bottles, cans and pots for sale are banned from 1 January 2030. An exception is provided for grouped packaging needed for handling, with no precise definition of that criterion in the text.

What it really means

This is the most-discussed grey area of the PPWR in 2026. The ban is clear in principle. The exemption for packaging needed for handling is not clear at all. No one knows for certain whether a six-pack of water bottles wrapped in plastic film falls under the restriction or under the exemption.

The Commission has promised a clarification in February 2027 — three years before the date of application. That timeframe can look comfortable until you realise that developing an alternative (cardboard, adhesive, clips, banding), qualifying it on the line, validating its mechanical performance and adapting the production equipment takes between 18 and 36 months. Waiting until 2027 to decide forces a rushed implementation.

In parallel, the Czech Republic has already submitted an informal paper to the Commission asking for an early clarification. The issue is therefore recognised as urgent at EU level. But the 2027 clarification remains a promise with no binding legal force, and there is nothing to guarantee it will not be delayed.

Area of uncertainty as it stands

The definition of needed for handling appears nowhere in the text. Does it cover the structural integrity of the pack? Safety during transport? Shelf presentation? Each reading leads to different outcomes for formats that are very common in large-format retail.

Impact by sector

Food and drink

Questions to ask yourself

Are your drinks multipacks grouped with plastic film?

Do your packs of canned goods or dairy products use this format?

Have you started studying the alternatives?

Recommended actions

Launch technical studies on the alternatives from 2026, without waiting for 2027

Document the technical reasoning for why certain formats fall under the exemption, where that is the case

As soon as the 2027 clarification lands, take the investment decisions immediately

Cosmetics and personal care

Questions to ask yourself

Are your promotional packs and gift sets grouped under plastic film?

Recommended actions

Check format by format

Study cardboard or clip alternatives for new launches

Pharmaceuticals

Questions to ask yourself

Do your pharmaceutical multipacks use this type of shrink wrapping?

Recommended actions

Pharmaceutical integrity constraints could fall under the handling exemption

Document the technical justification

Foodservice and HORECA

Questions to ask yourself

Limited impact on this sector

Recommended actions

Check consumables multipacks if relevant

E-commerce and logistics

Questions to ask yourself

Do your shipped gift sets and multipacks use shrink film?

Recommended actions

Study the alternatives for new designs

B2B industrial packaging

Questions to ask yourself

Do your B2B grouping packs use this format?

Recommended actions

Assess the impact according to the formats you distribute

How to prepare

To do now

Inventory every format in the portfolio that uses plastic shrink film

Short-term actions

Launch technical studies on alternatives — cardboard, repositionable adhesive, clips, banding

Document the cases where the handling exemption appears to apply

Plan ahead for 2028-2030

In February 2027, as soon as the Commission clarification lands: take the investment decisions

Before 2028: finalise the technical choices and launch the industrial developments

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