What the official text says
Article 25 and Annex V — Regulation (EU) 2025/40
Plastic films used to group bottles, cans and pots for sale are banned from 1 January 2030. An exception is provided for grouped packaging needed for handling, with no precise definition of that criterion in the text.
What it really means
This is the most-discussed grey area of the PPWR in 2026. The ban is clear in principle. The exemption for packaging needed for handling is not clear at all. No one knows for certain whether a six-pack of water bottles wrapped in plastic film falls under the restriction or under the exemption.
The Commission has promised a clarification in February 2027 — three years before the date of application. That timeframe can look comfortable until you realise that developing an alternative (cardboard, adhesive, clips, banding), qualifying it on the line, validating its mechanical performance and adapting the production equipment takes between 18 and 36 months. Waiting until 2027 to decide forces a rushed implementation.
In parallel, the Czech Republic has already submitted an informal paper to the Commission asking for an early clarification. The issue is therefore recognised as urgent at EU level. But the 2027 clarification remains a promise with no binding legal force, and there is nothing to guarantee it will not be delayed.
Area of uncertainty as it stands
The definition of needed for handling appears nowhere in the text. Does it cover the structural integrity of the pack? Safety during transport? Shelf presentation? Each reading leads to different outcomes for formats that are very common in large-format retail.
Impact by sector
How to prepare
To do now
Inventory every format in the portfolio that uses plastic shrink film
Short-term actions
Launch technical studies on alternatives — cardboard, repositionable adhesive, clips, banding
Document the cases where the handling exemption appears to apply
Plan ahead for 2028-2030
In February 2027, as soon as the Commission clarification lands: take the investment decisions
Before 2028: finalise the technical choices and launch the industrial developments
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